Category Archives: alexa

Alexa again Introduces New Traffic Stats Features

Alexa Introduces New Features again. In the past time, Alexa updates the ranking of websites weekly, but now Alexa do it daily. Today I noticed few more new features in their ranking stats. Now without wasting your time, let see what are the changes that we can see in the traffic stats.

Following are the new features adapted by Alexa recently:

  1. Keywords: One of the good feature adapted by Alexa. It now tells the Top keywords that drive most of the traffic to the websites from Search Engines
  2. ClickStream: Another new brilliant feature is the clickstream which shows the Top sources of the traffic. Here in screen shot a website is taken into consider and the report shows that Google is the Top traffic contributor for the site.
  3. Demographics: Demographics is not yet providing hardly any reports. But we can expect this feature to be in the race very soon. Although it’s not yet active, but this is the only feature which helps advertisers in selecting the most prominent  platform where they can advertise their product or services.

These are the changes which alexa has adapted recently in the traffic ranking stats. What more we can expect from Alexa?

Do you have any comments? Please post it. Thanks!

Alexa Changes it’s design With Addition of Some New Features

New Alexa Design Alexa an Amazon.com company is best known as a website that provides information on web traffic to other websites. Today Alexa changes it’s design module with addition of new Features like daily average rank, daily average Time spent, previous day rank and more.

Screenshot of the new website traffic overview page.

Alexa Screenshot

Also it have effected some of the websites’ traffic rank. Alexa ranks sites based on tracking information of users of its Alexa Toolbar for Internet Explorer and from integrated sidebars in Mozilla and Netscape.

With change in design and introduction of such features, I think it will also improves the accuracy of the traffic rankings.