Apple Iphones (Smartphones) are most popular these days for Internet Browsing.
Google has introduced a smart way in Google Analytics program to see the amount of traffic coming to your site/blog from Iphones by adding a new section to “Default segments”.
This tracking function is also conjugated to Google Adwords to see how many clicks have been generated to your ads from iPhones.
How this data going to help you? I bet you are thinking so?
Well the answer is quite simple.
As you know that Internet Browsing from Smart Phones is becoming popular. You should consider this if you’re getting an enormous amount of traffic from iphones and then check your website’s template, content, images etc, whether they are IPhone Platform friendly or not.
Since the launch of iPhone 3g in July, 2008, many popular blogs and websites like VentureBeat.Com are receiving traffic similar to their normal web traffic from iPhone. So you can see how the iPhone trend is growing.
Hence it is recommended to consider your traffic report and make changes in your website’s design to create an iPhone platform friendly design. This will decrease your bounce rate also.