Today Adsense team announced on their blog that soon they’ll going to launch a feature "Category Filtering". This feature will help publishers in blocking ads that fall into specific categories.
How this feature will be helpful?
Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they'll be filtered if they're within one of the selected categories. We'll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.
They will launch this feature under beta testing and will serve to limited number of publishers. So I think we can expect this feature to be in after the official launch only.
I’m curiously waiting for this feature as it will help in boosting the CTR and hence the overall AdSense Revenue. Also this will help in getting better targeted advertising.
Thank you Google for considering this feature and I hope that you people will launch it very soon.