February 24, 2009

Track IPhone Traffic with Google analytics

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Apple Iphones (Smartphones) are most popular these days for Internet Browsing.
Google has introduced a smart way in Google Analytics program to see the amount of traffic coming to your site/blog from Iphones by adding a new section to “Default segments”. 

Iphone Traffic Stats in Google Analytics

This tracking function is also conjugated to Google Adwords to see how many clicks have been generated to your ads from iPhones. 

How this data going to help you? I bet you are thinking so? 

Well the answer is quite simple.
As you know that Internet Browsing from Smart Phones is becoming popular. You should consider this if you’re getting an enormous amount of traffic from iphones and then check your website’s template, content, images etc, whether they are IPhone Platform friendly or not.
Since the launch of iPhone 3g in July, 2008, many popular blogs and websites like VentureBeat.Com are receiving traffic similar to their normal web traffic from iPhone. So you can see how the iPhone trend is growing.

Hence it is recommended to consider your traffic report and make changes in your website’s design to create an iPhone platform friendly design. This will decrease your bounce rate also.


Affordable Electronics on February 27, 2009 at 11:28 AM said...

Thats a great feature implented by Google.

Good blog post.

George on April 6, 2009 at 3:32 AM said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



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