The Adsense Guidelines and TOS is the good way to prevent adsense account from getting banned. But, unfortunately, most of the people don't read them. It took only one single step against their policy which results in account termination.
According to Labnol, Google terminated the account of PR7 website, few months ago, which belongs to Robin Hood, who writes on the popular MasterNewMedia blog. The reason of this ban was, Robin sells text links on his website. He is even an Adsense Premium Publisher. But after some appeals he got the account later. So you can see that nobody is safe if he is going against the Adsense Policies. So here are few tips for you to follow in order to prevent your Adsense account.
Invalid Clicks - Never Click on Your Ads.
Never ever click on your own ads, if you found an ad that is interesting to you just right click on the ad, click on properties, evolve out the advertiser’s URL and go through the URL.
Invalid Page Impressions - Never reload your pages excessively
Never reload your website pages excessively as it creates an invalid impression that could ban your account. If you want to change the layout of your page and need to confirm the right positions for your ads, then add this <google_adtest = "on"> to your ad script.
google_ad_client = "pub-your pub id";
/* 300x300, created 12/12/08 */
google_ad_slot = "87654321";
google_ad_width = 300;
google_ad_height = 300;
google_adtest = "on";
Don’t display ads on copyrighted content, banned keywords, email, Pop up box and with Google Logo
If you are using copyrighted content, article etc. on your site, then be sure to take the permission from the content owner, if he allows you then it's Ok or else remove his content from your website. The content owner may file complaint against your website to Google Adsense and then your account can be banned. Displaying Google trademarks where you shouldn't use also lead to account ban.
|Excessive profanity,Violence, racial intolerance, or advocate against any individual, group, or organization. |
Illicit drugs and drug paraphernalia
Pornography, adult, or mature content
Gambling or casino-related content
Any other content that promotes illegal activity or infringes on the legal rights of others
Use Google Adsense Allowed Site Tool
Your competitor can display your ads on banned site, so you must take some precautions, use Allowed Site Feature and feed the addresses of your website only. If some one places your ads on other website your ad will still be displayed but impressions and clicks will not be recorded.
Don’t disclose your CTR, Clicks, And Impressions Data
Displaying clicks, CTR, eCPM etc. publicly may lead to account ban. So be cautious.
Don’t Encourage your visitors to click the ads
Don't encourage your visitors to click on your ad. Using words like click it, support, visit our sponsor, near the ads can also ban your Adsense account.
Always send an email to Google if you have any confusion
Whenever you have any query or confusion write out an email to Adsense Team, they will not ban your account for asking but they may ban if you not ask them.
It is recommended to take the above precautions to prevent your Adsense account from getting ban.
Good Luck! Make more money.